Pinch me moment: Quoted on + Philly Biz Journal

I am so honored and thrilled to be working with Curalate. As an innovative visual analytics suite, Curalate helps us social media community managers get a handle on all image-based communication.

Learn more about Curalate.

I was recently quoted in Curalate's latest announcement – They are now able to capture data from Tumblr.  We couldn't be more excited to get better insights into what is working on Tumblr and what users expect from their favorite brands. Let's tumble onward!


" Lauren Guerrieri, social media manager for Design Within Reach, said in the announcement that the data from Curalate has validated the assumption that Tumblr is very popular with design fans, and that having analytics data helps the company engage with fans. It also drives DWR’s Tumblr strategy, “ensuring [DWR is] giving [its] consumers the information they want, how they want it.”

ead the full announcement here


Internet Week New York's Make the Stage Voting Party.

We were so excited to host Internet Week New York at DWR SoHo for the Make the Stage Voting Party.

Vivan from the Internet Week event team and myself chilling out on my favorite, the Como Sofa.

It's a fabulous event where VIP's get the chance to preview what's to come at Internet Week, which begins May 19. This year, we can already foresee so many innovative panel discussions and we're particularly excited to see the importance of "visual conversations" in the overall event theme. Visual communication is becoming increasingly important. Mastering tools such as Instagram, Pinterest and Tumblr is a challenge for any social business thinker. We can't wait to see you at this year's event. Thank you to everyone for making this year's preview event an incredible success. What are you looking forward to learning more about and who do you hope to connect with? For a complete list of events and to register, click here.

Matt Crucius (DWR Senior Online Marketing Manager) and myself at DWR SoHo.

A true entrepreneurial spirit.

Entrepreneurs take advantage of change. Change is their muse, their catalyst, their lover and their protector – in a day where there is no protection of any kind.
— Michael Lazerow

Social business.

"Much in the same way that the Internet revolutionized how we all work in the era of e-business; social processes, technology, and mindsets will revolutionize how people in organizations connect, collaborate, and share knowledge," says writer Michelle Killebrew on Smartbrief on Social Business. 

By her definition, a social business is a connected organization where the expertise of the individual is accessible to all because of the ability to collaborate. Internal and external social communication fuels the development of new product and service development by employing social listening and analytics.

Can you imagine how difficult for most companies it is to even imagine having to apply this new communication medium that was introduced by social media into the very fabric of how we work and interact.

I challenge you to think about this.